In the Spring of 2012, the graduating Advertising class at LSU competed with other universities in the National Student Advertising Competition.  The task was to create a solid campaign for the client, Nissan.

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I was a member of the Account Planning team.  We conducted online surveys and personal interviews, as well as, doing secondary research.  All this was done to further identify and understand Nissan's target audience for this campaign, Multicultural Millenials.

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Below are a few excerpts from our plans book that highlight some of my contributions to this campaign.

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All design credits to Ellis Descant, Jeanette Benedetto, Michael Fulkerson, Lindsey Whitlow and Jody Andries.

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